diff --git a/apps/mall/locales/checkout.ts b/apps/mall/locales/checkout.ts
index 03aaf31..f7dea0d 100644
--- a/apps/mall/locales/checkout.ts
+++ b/apps/mall/locales/checkout.ts
@@ -23,6 +23,9 @@ export default {
       alipay: "Alipay",
       payTitle: "Pay for your order",
       orderNo: "Order no.",
+      coupon: "Coupon",
+      noCoupon: "No coupon",
+      couponDiscount: "Coupon discount",
       grandTotal: "Total payment",
       confirmPay: "Confirm payment",
       noPendingOrders: "There are no orders waiting for payment.",
@@ -58,6 +61,9 @@ export default {
       alipay: "支付宝",
       payTitle: "订单支付",
       orderNo: "订单号",
+      coupon: "优惠券",
+      noCoupon: "不使用优惠券",
+      couponDiscount: "优惠券抵扣",
       grandTotal: "应付总额",
       confirmPay: "确认支付",
       noPendingOrders: "暂无待支付订单。",
diff --git a/apps/mall/locales/product.ts b/apps/mall/locales/product.ts
index c4ba660..9427952 100644
--- a/apps/mall/locales/product.ts
+++ b/apps/mall/locales/product.ts
@@ -13,6 +13,9 @@ export default {
       coupon: "Coupon",
       coupons: "Available coupons",
       claim: "Claim",
+      claimed: "Claimed",
+      claimFailed: "Unable to claim this coupon",
+      loginToClaim: "Sign in to claim",
       choose: "Choose",
       selected: "Selected",
       quantity: "Quantity",
@@ -58,6 +61,9 @@ export default {
       coupon: "优惠券",
       coupons: "可用优惠券",
       claim: "领取",
+      claimed: "已领取",
+      claimFailed: "优惠券领取失败",
+      loginToClaim: "登录后领取",
       choose: "选择",
       selected: "已选",
       quantity: "数量",
diff --git a/apps/mall/locales/user.ts b/apps/mall/locales/user.ts
index db58a22..3fea389 100644
--- a/apps/mall/locales/user.ts
+++ b/apps/mall/locales/user.ts
@@ -83,6 +83,10 @@ export default {
       threshold: "Minimum spend",
       expiresAt: "Expires",
       noCoupons: "No coupons yet.",
+      couponStatus: "Status",
+      couponClaimed: "Claimed",
+      couponRedeemed: "Used",
+      couponExpired: "Expired",
       invoicesTitle: "My invoices",
       invoiceNo: "Invoice no.",
       invoiceOrderNo: "Order no.",
@@ -176,6 +180,10 @@ export default {
       threshold: "使用门槛",
       expiresAt: "有效期至",
       noCoupons: "暂无优惠券。",
+      couponStatus: "状态",
+      couponClaimed: "未使用",
+      couponRedeemed: "已使用",
+      couponExpired: "已过期",
       invoicesTitle: "我的发票",
       invoiceNo: "发票号",
       invoiceOrderNo: "订单号",
diff --git a/apps/mall/pages/checkout/index.vue b/apps/mall/pages/checkout/index.vue
index eb2b8d8..63e05a3 100644
--- a/apps/mall/pages/checkout/index.vue
+++ b/apps/mall/pages/checkout/index.vue
@@ -1,6 +1,6 @@
 <script setup lang="ts">
 import { t as pick } from "@vmall/shared";
-import type { Address, AddressBookEntry, CartItem, LocalizedText } from "@vmall/shared";
+import type { Address, AddressBookEntry, CartItem, Coupon, LocalizedText } from "@vmall/shared";
 
 type CheckoutGroup = {
   shopId: string;
@@ -19,6 +19,9 @@ const pendingOrderIds = useState<string[]>("checkout-orders", () => []);
 
 const items = ref<CartItem[]>([]);
 const addresses = ref<AddressBookEntry[]>([]);
+/** Owned, still-claimable coupons, by shop. */
+const coupons = ref<Coupon[]>([]);
+const selectedCoupon = reactive<Record<string, string>>({});
 const selectedAddressId = ref("");
 const remark = ref("");
 const loading = ref(true);
@@ -67,6 +70,17 @@ function imageFor(item: CartItem): string {
   return item.image ?? "/mock/product-1.svg";
 }
 
+/** One coupon per shop order; the server decides eligibility and the amount. */
+function couponsForShop(shopId: string): Coupon[] {
+  return coupons.value.filter((c) => c.shop_id === shopId && c.status === "claimed");
+}
+
+function selectedCouponFor(shopId: string): Coupon | null {
+  const id = selectedCoupon[shopId];
+  if (!id) return null;
+  return coupons.value.find((c) => c.id === id) ?? null;
+}
+
 function selectedAddress(): Address | null {
   const saved = addresses.value.find((a) => a.id === selectedAddressId.value);
   if (saved) {
@@ -92,9 +106,15 @@ async function loadCart(): Promise<void> {
   loading.value = true;
   error.value = "";
   try {
-    const [snapshot, list] = await Promise.all([$api.getCart(), $api.listMyAddresses()]);
+    const [snapshot, list, couponList] = await Promise.all([
+      $api.getCart(),
+      $api.listMyAddresses(),
+      // Coupons are optional: a failure must not block checkout.
+      $api.listMyCoupons().catch(() => [] as Coupon[]),
+    ]);
     items.value = snapshot.items;
     addresses.value = list;
+    coupons.value = couponList;
     selectedAddressId.value =
       list.find((address) => address.is_default)?.id ?? list[0]?.id ?? "";
     if (items.value.length === 0) {
@@ -116,7 +136,11 @@ async function submitOrder(): Promise<void> {
   submitting.value = true;
   error.value = "";
   try {
-    const orders = await $api.checkout(address, currency.value);
+    const couponByShop: Record<string, string> = {};
+    for (const [shopId, couponId] of Object.entries(selectedCoupon)) {
+      if (couponId) couponByShop[shopId] = couponId;
+    }
+    const orders = await $api.checkout(address, currency.value, couponByShop);
     pendingOrderIds.value = orders.map((order) => order.id);
     const snapshot = await $api.getCart();
     items.value = snapshot.items;
@@ -192,6 +216,22 @@ onMounted(() => void loadCart());
                 <PriceText :amount-minor="item.unit_price_minor * item.qty" :currency="item.currency" />
               </strong>
             </div>
+            <div v-if="couponsForShop(group.shopId).length > 0" class="coupon-picker">
+              <span class="coupon-label">{{ t("checkout.coupon") }}</span>
+              <select v-model="selectedCoupon[group.shopId]" class="minput coupon-select">
+                <option value="">{{ t("checkout.noCoupon") }}</option>
+                <option v-for="coupon in couponsForShop(group.shopId)" :key="coupon.id" :value="coupon.id">
+                  {{ pick(coupon.title, locale) }}
+                </option>
+              </select>
+              <span v-if="selectedCouponFor(group.shopId)" class="coupon-value">
+                −
+                <PriceText
+                  :amount-minor="selectedCouponFor(group.shopId)?.amount_minor ?? 0"
+                  :currency="selectedCouponFor(group.shopId)?.currency ?? sourceCurrency"
+                />
+              </span>
+            </div>
           </div>
         </section>
 
@@ -348,10 +388,27 @@ onMounted(() => void loadCart());
   color: var(--mall-red);
   text-align: right;
 }
+.coupon-picker {
+  display: flex;
+  align-items: center;
+  gap: 12px;
+  padding: 10px 18px 14px;
+  border-top: 1px solid #f5f5f5;
+}
+.coupon-label {
+  color: var(--mall-muted);
+  font-size: 13px;
+}
+.coupon-select {
+  max-width: 320px;
+}
+.coupon-value {
+  color: var(--mall-red);
+  font-size: 13px;
+}
 .remark-panel {
   padding: 0 0 16px;
-}
-.remark-input {
+}.remark-input {
   display: block;
   box-sizing: border-box;
   width: calc(100% - 36px);
diff --git a/apps/mall/pages/checkout/pay.vue b/apps/mall/pages/checkout/pay.vue
index c1c83b1..51d974b 100644
--- a/apps/mall/pages/checkout/pay.vue
+++ b/apps/mall/pages/checkout/pay.vue
@@ -107,6 +107,12 @@ onMounted(() => void loadOrders());
               </strong>
             </div>
             <footer class="order-total">
+              <template v-if="order.discount_minor > 0">
+                <span>{{ t("checkout.couponDiscount") }}</span>
+                <span class="discount-value">
+                  −<PriceText :amount-minor="order.discount_minor" :currency="order.currency" />
+                </span>
+              </template>
               <span>{{ t("checkout.total") }}</span>
               <strong><PriceText :amount-minor="order.total_minor" :currency="order.currency" /></strong>
             </footer>
@@ -224,6 +230,9 @@ onMounted(() => void loadOrders());
   color: var(--mall-red);
   font-size: 16px;
 }
+.discount-value {
+  color: var(--mall-red);
+}
 .payment-panel {
   margin-top: 16px;
   padding: 0 18px 16px;
diff --git a/apps/mall/pages/goods/[id].vue b/apps/mall/pages/goods/[id].vue
index 5ccef4c..e1385af 100644
--- a/apps/mall/pages/goods/[id].vue
+++ b/apps/mall/pages/goods/[id].vue
@@ -1,10 +1,10 @@
 <script setup lang="ts">
 import { t as pick } from "@vmall/shared";
 import { ApiError } from "@vmall/shared";
-import type { Category, Product, Sku } from "@vmall/shared";
-import { MOCK_COUPONS } from "~/mock/data";
+import type { Category, CouponTemplate, Product, Sku } from "@vmall/shared";
 import { lowestSku } from "~/utils/product";
 import { useCartStore } from "~/stores/cart";
+import { useSessionStore } from "~/stores/session";
 
 type AttributeGroup = { key: string; values: string[] };
 
@@ -13,6 +13,7 @@ const router = useRouter();
 const { locale, t } = useI18n();
 const { $api } = useNuxtApp();
 const cart = useCartStore();
+const session = useSessionStore();
 
 const routeId = computed(() => {
   const value = route.params.id;
@@ -33,9 +34,15 @@ const { data: pageData } = await useAsyncData(
       shop_id: current.shop_id,
       per_page: 6,
     });
+    // Claimable coupons are live; the store card stays local display content.
+    // A coupon failure must not blank the product page.
+    const coupons = await $api
+      .listShopCouponTemplates(current.shop_id)
+      .catch(() => [] as CouponTemplate[]);
     return {
       product: current,
       related: siblings.items.filter((item) => item.id !== current.id).slice(0, 5),
+      coupons,
     };
   },
   { watch: [routeId], default: () => null },
@@ -54,11 +61,32 @@ const detail = computed(() => {
     product: current,
     // Null when the shop has no public profile; the card is then not rendered.
     store: shops.value.find((shop) => shop.id === current.shop_id) ?? null,
-    coupons: MOCK_COUPONS,
+    coupons: pageData.value?.coupons ?? [],
     salesRank: related.value,
   };
 });
 
+const claimingId = ref("");
+const claimError = ref("");
+const claimedIds = ref<Set<string>>(new Set());
+
+async function claim(coupon: CouponTemplate): Promise<void> {
+  if (!session.isLoggedIn) {
+    await navigateTo("/login");
+    return;
+  }
+  claimingId.value = coupon.id;
+  claimError.value = "";
+  try {
+    const owned = await $api.claimCoupon(coupon.id);
+    claimedIds.value = new Set(claimedIds.value).add(owned.template_id ?? coupon.id);
+  } catch {
+    claimError.value = t("product.claimFailed");
+  } finally {
+    claimingId.value = "";
+  }
+}
+
 const store = computed(() => detail.value?.store ?? null);
 const selectedAttributes = reactive<Record<string, string>>({});
 const quantity = ref(1);
@@ -243,13 +271,22 @@ const detailImages = computed(() => product.value?.images ?? []);
             <span :class="{ soldout: stock <= 0 }">{{ stock > 0 ? t("product.stock", { n: stock }) : t("product.noStock") }}</span>
           </div>
 
-          <div class="coupon-row">
+          <div v-if="detail.coupons.length > 0" class="coupon-row">
             <span class="label">{{ t("product.coupons") }}</span>
             <div class="coupon-list">
               <span v-for="coupon in detail.coupons" :key="coupon.id" class="coupon">
                 {{ pick(coupon.title, locale) }}
-                <small>{{ t("product.expires", { date: coupon.expiresAt }) }}</small>
+                <small>{{ t("product.expires", { date: coupon.ends_at.slice(0, 10) }) }}</small>
+                <button
+                  type="button"
+                  class="coupon-claim"
+                  :disabled="claimingId === coupon.id || claimedIds.has(coupon.id)"
+                  @click="claim(coupon)"
+                >
+                  {{ claimedIds.has(coupon.id) ? t("product.claimed") : t("product.claim") }}
+                </button>
               </span>
+              <span v-if="claimError" class="coupon-error">{{ claimError }}</span>
             </div>
           </div>
 
@@ -490,6 +527,26 @@ h1 {
   color: var(--mall-muted);
   font-size: 10px;
 }
+.coupon-claim {
+  margin-top: 3px;
+  padding: 2px 8px;
+  border: 1px solid var(--mall-red);
+  background: transparent;
+  color: var(--mall-red);
+  font: inherit;
+  font-size: 11px;
+  cursor: pointer;
+}
+.coupon-claim:disabled {
+  border-color: var(--mall-line-dark);
+  color: var(--mall-faint);
+  cursor: default;
+}
+.coupon-error {
+  align-self: center;
+  color: #b42318;
+  font-size: 11px;
+}
 .attribute-values button {
   min-width: 66px;
   border: 1px solid var(--mall-line-dark);
diff --git a/apps/mall/pages/user/coupons.vue b/apps/mall/pages/user/coupons.vue
index 83d746b..5a835dd 100644
--- a/apps/mall/pages/user/coupons.vue
+++ b/apps/mall/pages/user/coupons.vue
@@ -1,16 +1,42 @@
 <script setup lang="ts">
 import { t as pick } from "@vmall/shared";
-import { MOCK_COUPONS } from "~/mock/data";
+import type { Coupon } from "@vmall/shared";
 
 definePageMeta({ middleware: "auth" });
 
 const { locale, t } = useI18n();
+const { $api } = useNuxtApp();
+const coupons = ref<Coupon[]>([]);
+const loading = ref(true);
+const error = ref("");
+
+const statusLabels = computed<Record<string, string>>(() => ({
+  claimed: t("user.couponClaimed"),
+  redeemed: t("user.couponRedeemed"),
+  expired: t("user.couponExpired"),
+}));
+
+async function load(): Promise<void> {
+  loading.value = true;
+  error.value = "";
+  try {
+    coupons.value = await $api.listMyCoupons();
+  } catch {
+    error.value = t("user.loadFailed");
+  } finally {
+    loading.value = false;
+  }
+}
+
+onMounted(() => void load());
 </script>
 
 <template>
   <section class="mpanel coupons-panel">
     <h1 class="mpanel-title">{{ t("user.couponsTitle") }}</h1>
-    <UiEmptyState v-if="MOCK_COUPONS.length === 0" :text="t('user.noCoupons')" />
+    <p v-if="error" class="error-message">{{ error }}</p>
+    <div v-else-if="loading" class="loading-state">{{ t("common.loading") }}</div>
+    <UiEmptyState v-else-if="coupons.length === 0" :text="t('user.noCoupons')" />
     <table v-else class="mtable">
       <thead>
         <tr>
@@ -18,14 +44,16 @@ const { locale, t } = useI18n();
           <th>{{ t("user.amount") }}</th>
           <th>{{ t("user.threshold") }}</th>
           <th>{{ t("user.expiresAt") }}</th>
+          <th>{{ t("user.couponStatus") }}</th>
         </tr>
       </thead>
       <tbody>
-        <tr v-for="coupon in MOCK_COUPONS" :key="coupon.id">
+        <tr v-for="coupon in coupons" :key="coupon.id">
           <td>{{ pick(coupon.title, locale) }}</td>
-          <td><PriceText :amount-minor="coupon.amountMinor" :currency="coupon.currency" /></td>
-          <td><PriceText :amount-minor="coupon.thresholdMinor" :currency="coupon.currency" /></td>
-          <td>{{ coupon.expiresAt }}</td>
+          <td><PriceText :amount-minor="coupon.amount_minor" :currency="coupon.currency" /></td>
+          <td><PriceText :amount-minor="coupon.threshold_minor" :currency="coupon.currency" /></td>
+          <td>{{ coupon.ends_at.slice(0, 10) }}</td>
+          <td>{{ statusLabels[coupon.status] ?? coupon.status }}</td>
         </tr>
       </tbody>
     </table>
@@ -36,4 +64,15 @@ const { locale, t } = useI18n();
 .coupons-panel {
   min-height: 560px;
 }
+.error-message {
+  margin: 0 0 16px;
+  padding: 10px 14px;
+  color: #b42318;
+  background: #fff1f0;
+  border: 1px solid #ffd6d2;
+}
+.loading-state {
+  padding: 40px 0;
+  color: var(--mall-muted);
+}
 </style>
diff --git a/apps/mall/pages/user/orders/[id].vue b/apps/mall/pages/user/orders/[id].vue
index 2a9b9b6..e75c93d 100644
--- a/apps/mall/pages/user/orders/[id].vue
+++ b/apps/mall/pages/user/orders/[id].vue
@@ -118,6 +118,10 @@ onMounted(() => {
             </tr>
           </tbody>
         </table>
+        <p v-if="order.discount_minor > 0" class="order-discount">
+          {{ t("checkout.couponDiscount") }}:
+          <PriceText :amount-minor="order.discount_minor" :currency="order.currency" />
+        </p>
         <p class="order-total">{{ t("user.total") }}: <PriceText :amount-minor="order.total_minor" :currency="order.currency" /></p>
       </article>
 
@@ -218,6 +222,12 @@ onMounted(() => {
   border: 1px solid var(--mall-line);
   object-fit: contain;
 }
+.order-discount {
+  margin: 16px 0 0;
+  text-align: right;
+  font-size: 13px;
+  color: var(--mall-red);
+}
 .order-total {
   margin: 16px 0 0;
   text-align: right;
diff --git a/scripts/seed-demo.mjs b/scripts/seed-demo.mjs
index b6c876d..1630dee 100755
--- a/scripts/seed-demo.mjs
+++ b/scripts/seed-demo.mjs
@@ -173,6 +173,34 @@ for (const def of SHOPS) {
   ownerTokens.set(def.slug, await ensureShop(def));
 }
 
+// 2b. shop coupons: deterministic, idempotent by localized title.
+const DEMO_COUPONS = [
+  { title: { en: "$5 off over $59", zh: "满 59 减 5" }, amount_minor: 500, threshold_minor: 5900, stock: 200 },
+  { title: { en: "$15 off over $199", zh: "满 199 减 15" }, amount_minor: 1500, threshold_minor: 19900, stock: 100 },
+];
+let demoShopId = "";
+{
+  const owner = ownerTokens.get("demo-store");
+  const profile = await call("GET", "/shop/profile", { token: owner });
+  if (profile.status !== 200) fail("coupon shop profile", profile);
+  demoShopId = profile.data.id;
+
+  const listed = await call("GET", "/shop/coupon-templates", { token: owner });
+  if (listed.status !== 200) fail("list coupon templates", listed);
+  const known = new Set(listed.data.map((t) => t.title.en));
+  const starts_at = new Date(Date.now() - 24 * 3600 * 1000).toISOString();
+  const ends_at = new Date(Date.now() + 365 * 24 * 3600 * 1000).toISOString();
+  for (const coupon of DEMO_COUPONS) {
+    if (known.has(coupon.title.en)) continue;
+    const res = await call("POST", "/shop/coupon-templates", {
+      token: owner,
+      body: { ...coupon, currency: "USD", enabled: true, starts_at, ends_at },
+    });
+    if (res.status !== 201) fail(`seed coupon ${coupon.title.en}`, res);
+  }
+  console.log(`coupons ready: ${DEMO_COUPONS.length}`);
+}
+
 // 3. demo customer
 await call("POST", "/auth/register", {
   body: { email: "customer@vmall.local", password: "customer123", display_name: "Demo Customer" },
@@ -194,6 +222,19 @@ await call("POST", "/auth/register", {
       if (r.status !== 200 && r.status !== 201) fail("seed address", r);
     }
   }
+
+  // Claim the demo shop's coupons so the buyer starts with live ones.
+  const claimable = (await call("GET", `/shops/${demoShopId}/coupon-templates`)).data;
+  if (Array.isArray(claimable)) {
+    for (const template of claimable) {
+      const res = await call("POST", "/me/coupons", {
+        token: customerToken,
+        body: { template_id: template.id },
+      });
+      // 409 means a previous seed run already claimed it.
+      if (res.status !== 201 && res.status !== 409) fail(`claim coupon ${template.id}`, res);
+    }
+  }
 }
 
 // 4. categories (reference data from the migrations)